Overview

This social media marketing project showcases my work as a Social Media Intern for the Atlanta Youth Tennis & Education Foundation (AYTEF), where I have been designing and creating digital and print media since November 2024. I manage AYTEF’s Instagram account by developing engaging content, leveraging Meta Suite Analytics, and driving audience interaction.

My work includes Instagram posts, reels, stories, and print flyers, all designed in Canva. I also produce video reels and capture the majority of the photos used, ensuring a visually cohesive and engaging brand presence.

Since joining AYTEF, our views, reach, and engagement have grown by over 20%—and continue to rise. My content has been featured on major social media pages, including the USTA Foundation and USTA Georgia. Additionally, I contributed to the layout and design of the AYTEF Impact Report and created promotional materials like Block Party flyers, which attracted over 100 students.

Check out some of my work below!